What’s up with the lamebrains who speak in the potty-mouth dialect without giving even a hint of a thought about how others will receive their message?

Step this through with me:

Unless we’re speaking to ourselves (which is another topic for another day), when we speak or write, at least one other person gets involved by listening or reading. And I would guess our purpose of speaking or writing would be to communicate with that other person or persons.

Okay, so how much imagination does it take to realize that offending our audience would interfere with our communication effort? Well, if you can measure imagination by the dram, it’s less than that.

So why are so-called marketers–kings of persuasion they’d have you believe–offending the tar out of their audiences with their vulgarity? What’s that about?

Like everybody else, I’m awash in e-mail newsletters. Too many, really. So when an e-mail shows up with crass language, vulgar thoughts or the ubiquitous OMG, that newsletter is toast. I unsubscribe immediately.

Same with those who consider my Christian faith a fit topic for ridicule. Gone in a trice.

The newsletter’s information may be great, but why should I pick through a garbage dump to get some nuggets? Somebody else will offer information that’s just as good. Maybe better. Good bye.

And the same goes for people selling insurance or investment advice. Or anybody else who wants my business. Or friendship, for that matter.

Potty-mouths see themselves as ‘cutting edge’ or ‘trendy’ or some other just-how-clever-can-you-be description. What they are, though, is insecure.

Insecure people feel compelled to fit in, to go along with the crowd. Unfortunately, a have-to-go-along attitude always flows downstream, never upwards to excellence. But this need is so great they can’t catch a clue they’re building roadblocks to success.

Unless, of course, they market to other pitiful people in the same boat. Then they all can be blasphemous and vulgar together.

That kind of limits their market, but as long as they don’t run their potty mouths on my time, it’s their business–or lack of business, as the case may be.

Perhaps you’re part of that group, but never stopped to think about this before. Well, now you know. And now you can do something about it. And you’re welcome.

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